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Women Mean Business® - Program
Saturday, January 30, 2010
Hilton Wilmington/Christiana
100 Continental Dr., Newark, DE (I-95, Exit 4B)
7:30 a.m. – 9:00 a.m. – Registration & Continental Breakfast
8:00 a.m. – Invitation Only Backstage Pass – You could win!
When you register by the January 8th Early Bird deadline, your name will be entered in a drawing for a “backstage” pass to a continental breakfast with Cantando and a 10-person discussion on the most important business issues of each participant.
9:00 a.m. – Panel Discussion with Local Women Business Owners
“Conversations with Women Extraordinaire: Learn the Secrets of Women Who Have Built Million Dollar Businesses”
Meet some of the state’s most successful women business owners and learn their secrets of success. Facilitated by Cantando.
Featuring:
- Ellen Barrosse, Synchrogenix Information Strategies
- Beverly Stewart, Back To Basics
- Patricia Troy-Brooks, Advanced Staffing
10:15 a.m. – Interactive Workshop with Mary Cantando
“Describe What You Sell so that They will WANT to BUY!”
Do you have a hard time explaining your product or service? Or how it is different from the competition? This fast-paced workshop will show you exactly how to do that. Gone are the days when “Quality” or “Customer Service” or “Personal Relationships” could close a deal. Come learn the formula for success in 2010. This lively, interactive session will pump up your sales by showing you how to describe your business from the customer’s perspective. When you walk out of this session, you will gain at least one new customer as a result of what you learn!
11:00 a.m. Break to Network & Visit Exhibits
Here’s your time to connect with your business peers and support our exhibitors.
11:30 a.m. – Keynote Luncheon with Mary Cantando
“Busting Excuses: What’s Stopping You From the Business of Your Dreams”
Learn what it takes to close big deals with big customers! It's time to explore the excuses that keep you from achieving goals and attaining the next level of success. You'll discover how to make money, not excuses. Do you want to prosper despite challenges? Then come energize yourself and your business with ideas about how women evolve their businesses from fairly successful to great.
1:15 p.m. – Sponsor Seminars (Choose ONE to attend)
Seminar A – Sponsored by Astra Zeneca
"Getting Your Foot In The Door With Large Corporations/Public Institutions"
Presenter: Charles Gillean, Program Manager - Supplier Diversity, Global Procurement, AstraZeneca Pharmaceuticals
Large private and public institutions are looking for much more than "Can you do the job yesterday?". In this workshop, we'll discuss some of the points women business owners need to consider when building a game plan to market to large potential customers. This includes:
- Credit worthiness
- Emarketing (email, website, docx)
- Setting reasonable expectations
- Referral marketing
- Using Pre-Bid Meetings to attack second tier opportunities
And that's just the first eight minutes...
Seminar B– Sponsored by Creative Communications
"Branding Your Status: Using Your Certification as an Advantage"
Presenter: Cathy Imburgia, President, Creative Communications
In efforts to increase supplier diversity, government, corporate and some privately held firms are interested in doing business with you. But they need to know you're out there! In this workshop, you will learn how you can market yourself and start winning bigger contracts by attaining certification as a Women Business Enterprise (WBE) and/or Disadvantaged Business Enterprise (DBE). And if you are already certified, don't be sitting on the sidelines waiting for the work to come to you ... That's not how it works. You need to market your certification status now more than ever.
Through this interactive workshop, you'll learn from a WBE/DBE's point of view:
- The benefits of certification;
- Different ways to become certified; and
- Tips to ensure you always include your certification status when marketing your company.
2:00 p.m. – 20 Ideas in 20 Minutes
Cantando will present 20 ideas to jump start your year. She’ll share her favorite tips from The Woman’s Advantage Calendar and tell you how to implement them in your business and your life!
2:30 p.m. – Door Prizes & Closing Remarks